Yael LichaaThe RAZ Art Center - Purpose, Values, Vision, Solution, and Projects
educational programs, curriculums, publications, and media, with ancillary products and services
We inspire children and adults to tell
their stories
through art and unlock
their creativity
using unique techniques
and various art mediums
RAZ Purpose
We help people express their contribution to the world and appreciate other people's uniqueness through cultural arts, transformational growth, and healing.
NICHE
Storytelling skills including drawing, painting, sculpting, building, story structure, story boarding, stop-motion animation
Self-discovery, personal growth, interpersonal relations in diversity, exploration
Incorporating the cultural arts with an educational, spiritual, and entertaining approach, as a mechanism to explain and enhance the world in which we live through an exploration of creativity.
Adding S.T.E.A.M. to the S.T.E.M. system of education - Science, Technology, Engineering, Art, Mathematics
The critical process of creativity and innovation
UNIQUE
Variety of art mediums
An individualized approach to learning
Unique teaching techniques - RAZ way
GUARANTEE
Experience with various art mediums
Learn a life lesson or a new skill
Enjoy and create new memories
TARGET MARKET
People looking for creativity and personal growth
Children ages 4-15
Parents or guardians of children ages 4-15
Elementary and middle schools
Have Passion
Come to work with excitement; love what you do
View this as more than just a job
Professional and personal growth
Be Committed
Despite all the difficulties and disagreement, stick to the goals
Accountable for your job responsibilities
Follow through with your assignments
Develop Leadership
Think outside the box for creative ideas; be ready to implement them
Encourage your team, treat them with respect, be open to their ideas
Be able to solve immediate problems and resolve conflicts
Be a Team Player
Listens to others with tolerance
Communicate with your teammates, speak up when needed
Ask questions, give feedback, offer new ideas, address the issues
Be Open-Minded
Be open to new and d ideas
Have tolerance for people with different beliefs and points of view
Accept feedback and constructive criticism
Have Flexibility
Be ready to adapt to new, different, or changing requirements
Have patience with the process
Pay attention to small details, while remembering “The Big picture”
Shine Your Light
Know your strengths and develop them
Understand your role in the company’s mission (your belonging)
The Problem, and RAZ Solution
First, the Problems
Space and Material
Not everyone has the proper space or materials to create and practice art
Making art can be too messy
Lack of a supportive one-stop-spot for kids and adults to tell their stories, create art, and experiment with various mediums.
Education
Preconceptions about different religions and nationalities
Previous negative experience
Racial discrimination
Hate and bullying
Social Interaction
Significant lack of interpersonal skills
Fear:
to express one’s opinion
of failure
not being heard
rejection
High expectations to create perfection
Comparing yourself to other people
Uncertain Future
Pandemic, wars, inflation, technology, industry, politics
Loss of dreams and imagination
Lack of direction and goals
Pandemic
Brought stress, anxiety, loss, grief, social distancing, and isolation
Put everyone in the situation to look inside themselves and not outside
Made us ask questions:
How can I be happy now by myself, when there is no one to entertain me?
What is important to me?
What are my values?
As we are coming out of the pandemic:
How can I reconnect with people?
How can I find like-minded individuals?
Mental Health
Teen suicide
Some kids and adults can't express themselves with words
Many people have difficulties with letting their thoughts out and manifesting them
Addiction Disorders
Too much time spent and or importance put on:
Screen time and internet gaming
Social media
Fame
False Beliefs
You must be born with artistic skills to be an artist
Art is just painting and sculpture
Artist must suffer to create something beautiful
Making art is not a real job and you can’t make money with art
Second, the RAZ Solutions
Main Products
Making Art Through Storytelling - - Curriculum and program of after school classes with art
Art Around the World Tour & Great Treks - - Summer camps with art for kids
The City of RAZ & The Hidden Light - 2 original stories - for coloring books, musical plays, workshops, art kits & media
Space and Material
RAZ studio provides a safe space and a variety of materials to work with
Customers feel relieved and comfortable using our studio instead of their house for messy art projects
Education
Summer Camps - Unity through Diversity. RAZ instructors educate, plan and teach projects on various cultures from around the world
Promote respect, understanding, and caring for each other
Help students discover what they enjoy most; improve their technical skills
Social Interaction
Children learn to interact with each other in an open space and creative environment, making individual and team art projects, playing games
Specifically developed unique techniques to identify, express, and overcome students’ fears
Uncertain Future
Help discover talents and skills for kids’ potential future careers
Provide the ability to try a different medium
Teaching methods that promote imagination and curiosity plus let students dream and work toward their goals
Example - project: dream board collage
Pandemic
Initiated an astutely designed program of Healing & Joy with Art for children and adults,
Developed a summer camp program "Reconnecting ALL of You in 2022"
Safe and convenient, easy and effective
Provide therapeutic art to restore, reframe, release, renew
Mental Health
Preteen and teen classes and camp counselor opportunities
RAZ classes and projects provide hands-on activities for kids to relax, safely express themselves, and have the freedom to experiment with different mediums
Addiction Disorders
Encourage students to tell their stories and broaden their views
Actively create art with hands-on projects outside their personal space
Use technology as a tool for art instead of focusing on attracting attention
See their own uniqueness & find something beautiful that only they can do
False Beliefs - Corrected
Everyone can be an artist with guidance and practice, without expectations
Art is anything you create from different materials with meaningful intention
Students learn how to enjoy the process instead of being fixated on results
There is access to multiple resources and ways of making money
One’s biggest flaw can be one’s biggest strength
RAZ Projects in Development
Rent a bigger building
a few rooms (3-5) for different ages and different activities
outside space for physical activities and sports during camps
facility for adults to host larger events
Improve the website for ease of navigation and registration, which can offer online classes and lessons with videos. Add a store with RAZ products.
Hire and train more teachers - professionals to teach different classes in the studio and outside - RAZ after-school program in other schools and lead birthday parties.
Make course packages, RAZ unique program Making Art through Storytelling with 6 main courses for ages 4-15. This will be offered to the schools for the after-school Art program and will be recorded to sell online. This will become our franchise for more art studios nationwide and around the world.
Make our camps bigger: advertise in more places, train teen counselors, improve our art projects, and add technology, dance, music, and sports.
ART Around the World - all our best summer camp projects from 2 years.
Create a book on Art Projects
Sell it online and to all the bookstores. This will be useful for the art teachers, schools, and parents.
Create and sell Art Kits for classes, holidays, and workshops.
Painting, Color wheel
Animal Collage
Building House
Chanakya
Thanksgiving Centerpiece
Winter lights Painting
The City of RAZ Original Story: about a royal family who lost the queen in a mysterious way, leaving the king to rule his kingdom and raise his children all by himself. Throughout the story, the children learn about the coexistence of light and darkness, the order of colors, and children’s roles in their family and the world. The story ends with a shocking secret about the City of RAZ.
Improve Musical Play - to hire professionals:
Play writer - to edit the play
Costume designer for costumes and accessories.
Set designer to build stage sets
Make Comic Book based on the play - hire a writer, an artist, and a colorist.
Make art kits and video instruction: painting color wheel, character collage with fabrics (maybe more)
The Hidden Light Original Story: about the holiday of Hanukkah, the holiday of lights and miracles. It teaches us how lighting the menorah with olive oil awakens our desire and our true soul’s purpose. In this eccentric tale, inspired by stories from the Midrash and Zohar, a 14-year-old boy travels through time to save a magical oil jar from the immortal villain, whose goal is to stop all the miracles from happening in the world.
Print the 2nd edition of the updated coloring book and publish it.
Make and publish it in color
Distribute both books everywhere - Amazon, bookstores, online stores, Jewish stores, etc.)
Make and sell Chanukiya DIY kits
Pitch and sell The Hidden Light script as an Animated Film - Write a proposal and prepare a presentation.